Part Four: 5 special services of Constant Contact
In digital marketing, the customer’s email address is the golden ticket to attract their attention. A well-tuned email marketing campaign is one of the best ways to keep customers returning and provide them with everything they need to know about your business.
Modern automation tools have created a more customer-centric environment in which emails can be automatically located based on the role and behavior of the recipient. Just need to be set up correctly and integrated with your CRM, Constant Contact will act as a dedicated automated assistant, able to send the right emails to the right users at the right time, thereby maximizing your engagement. But Constant Contact is more than just a platform for managing email lists. Here are some things you (probably) don’t know Constant Contact can do:

1. Trigger emails based on user actions

Effective marketing is about understanding what your customers are looking for and providing it to them as seamlessly as possible.
Use the Constant Contact API to go one step further by integrating Constant Contact functionality with your existing website.
This means that whenever users perform certain actions (such as clicking a link on your website or reading one of your previous emails), you can automatically send them follow-up emails related to those specific actions.
For example, you can set up a trigger to send them a special coupon if they happen to be browsing a certain area of your website. With this high level of positioning, you can only provide them with coupons that they are most likely to use, and at the same time provide them with discounts, and remind them of what you must provide.
You can even set up a series of emails from their inactivity. If the customer does not open your email, you can automatically resend the message or send a tailor-made message to attract the attention of these seemingly inattentive users.
2. Create interactive email campaigns

In the online world, interaction is the key to improving the success rate of marketing. If you just use static emails and pictures, it is far from enough.
Constant Contact makes it easy to add interactive content to emails. You can create emails to allow your users to perform important actions.
At the same time, you should make full use of their design tool suite, and you can create email campaigns that benefit your customers and your business. This can not only help you increase engagement and generate potential customers, but it can also bring a more seamless and enjoyable customer experience.
When your users feel that your email actually adds value to their daily lives rather than simply bombarding them with ads, they are more likely to open and interact with them.
3. Track your results in real time

In many ways, email marketing is a digital game—wait. You will send a lot of emails in a few days or weeks, so you always need to be patient with the expectation of the results.
However, this does not mean that you should wait in the dark. Constant Contact’s real-time tracking provides you with all the detailed information you need to keep you up-to-date on the pulse of the latest email marketing activities.
Once your users perform these actions, you can track new and lost subscribers, see how many emails are opened, track clicks, and get exact numbers on how many people share your emails.
You can also find all the details about your delivery rate, such as how many emails were bounced or reported as spam.
But you get more than raw numbers. Constant Contact integrates with your favorite CRM software. It provides these detailed breakdowns, including charts, animations, and attractive graphics, which you can easily view directly from the CRM dashboard.
4. Create a dynamic registration form

Email marketing starts by collecting email addresses. This means that you need a reliable and engaging way to attract the attention of users and ask them for information.
Some businesses and websites are downright aggressive and spam in their email collection technology. With Constant Contact, you can create dynamic registration forms that can be triggered based on various actions that users naturally perform on your website.
This allows you to create targeted messages that are only sent to users who perform specific actions, giving you an unobtrusive way to invite new users to your email list.
Instead of annoying pop-up windows attacking every user on your website, you can create a well-positioned registration form that only displays when a user performs a specific action, visits a page, or scrolls down far enough.
Constant Contact’s interface makes it very easy to develop code for attractive registration forms, just copy and paste it on your website.
You can make a targeted message that puts their needs and interests first, and then suggest that they sign up for your email list so that you can help achieve their goals instead of hitting them with generic cookie-cutter messages Every one of your visitors.
5. Design beautiful email templates in minutes

If you have opened an email from a large company in the past few years, you may have noticed how exciting content is included in modern marketing emails.
Emails are now carefully formatted, guiding readers’ attention through clever graphics, careful layout, and attractive fonts. Designing a stylish email template is almost as much as formatting and laying out a website.
But with Constant Contact, you don’t need to be a graphic designer to create attractive email campaigns. Out of the box, Constant Contact comes with a huge catalog with hundreds of attractive templates to choose from.
This editor is impressive on the surface, but there are many things to do behind the scenes. Constant Contact takes care of all the detailed formatting details for you, ensuring that any content you create will display beautifully on all the different devices your users will view on, whether it’s a small phone, a spacious tablet device or Dominate the desktop display.