Part One: Overview of Constant Contact
Constant Contact is an online marketing company founded in 1995, mainly for small businesses. Its platform enables business owners to initiate and monitor email marketing efforts, establish websites and online stores, and utilize services such as social media.
Constant Contact can help companies use email marketing as an efficient and cost-effective digital strategy. As the number of global email users continues to grow, this strategy may bring benefits and is expected to reach 4.3 billion by the end of 2023 .
Constant Contact’s email marketing application allows businesses to import customer data from spreadsheets or email clients such as Gmail and Microsoft Outlook. The email registration form can be personalized and embedded on a web page or Facebook to capture new contacts and build an email list. The system provides hundreds of customizable email templates with drag-and-drop elements, and also includes real-time reporting functions to track email openings, clicks, forwarding, social sharing, etc.
Constant Contact provides online and face-to-face seminars and trainings to help users improve their marketing efforts.
Part Two: Can e-marketing still achieve successful promotion?
According to a survey conducted by email marketing software company AWeber in 2020, 66% of small businesses reported using email marketing to promote business or communicate with potential and current customers. The survey also found that 79% of small businesses believe that email marketing is important or very important to their business strategy, while 60% of businesses say their email marketing strategy is effective or very effective.
Constant Contact’s email marketing tool allows small businesses to promote their brand, notify customers of updates or provide guidance, encourage sales through discounts, and generate real-time results of trackable email campaigns.
Although email marketing itself is not a new concept, the environment is constantly evolving. The most effective strategies are those that can be changed to meet current consumer needs and demands.
Using email marketing tools, companies can automatically send personalized messages based on customer behavior, interests, or interactions with the company. For example, if a customer leaves an item in their online shopping cart, an automated email process can send a message with a discount code to the customer a few days later, enticing them to complete the purchase.
Constant Contact’s platform enables companies to see who is opening, clicking and sharing their emails in real time. Automation can be set to send welcome emails to new subscribers, trigger email series based on certain actions, and resend emails to non-openers, among other features.
The platform’s analysis tools can provide insights about the best date and time to send an email, the ideal subject line length, and the best number of links and images to include.
Therefore, innovative electronic marketing is still the main effective marketing method for small and medium enterprises.
Part Three: The advantages and disadvantages of Constant Contact
~Industry-leading delivery rate
~Can integrate event management, questionnaires, coupons, etc.
~Social media integration
~The template lacks advanced customization options
~Automation is basic and limited
~High price, increase with more contacts
~About the advantages of continuous contact
Part Four: 5 special services of Constant Contact
In digital marketing, the customer’s email address is the golden ticket to attract their attention. A well-tuned email marketing campaign is one of the best ways to keep customers returning and provide them with everything they need to know about your business.
Modern automation tools have created a more customer-centric environment in which emails can be automatically located based on the role and behavior of the recipient. Just need to be set up correctly and integrated with your CRM, Constant Contact will act as a dedicated automated assistant, able to send the right emails to the right users at the right time, thereby maximizing your engagement. But Constant Contact is more than just a platform for managing email lists. Here are some things you (probably) don’t know Constant Contact can do:
1. Trigger emails based on user actions
Effective marketing is about understanding what your customers are looking for and providing it to them as seamlessly as possible.
Use the Constant Contact API to go one step further by integrating Constant Contact functionality with your existing website.
This means that whenever users perform certain actions (such as clicking a link on your website or reading one of your previous emails), you can automatically send them follow-up emails related to those specific actions.
For example, you can set up a trigger to send them a special coupon if they happen to be browsing a certain area of your website. With this high level of positioning, you can only provide them with coupons that they are most likely to use, and at the same time provide them with discounts, and remind them of what you must provide.
You can even set up a series of emails from their inactivity. If the customer does not open your email, you can automatically resend the message or send a tailor-made message to attract the attention of these seemingly inattentive users.
2. Create interactive email campaigns
In the online world, interaction is the key to improving the success rate of marketing. If you just use static emails and pictures, it is far from enough.
Constant Contact makes it easy to add interactive content to emails. You can create emails to allow your users to perform important actions.
At the same time, you should make full use of their design tool suite, and you can create email campaigns that benefit your customers and your business. This can not only help you increase engagement and generate potential customers, but it can also bring a more seamless and enjoyable customer experience.
When your users feel that your email actually adds value to their daily lives rather than simply bombarding them with ads, they are more likely to open and interact with them.
3. Track your results in real time
In many ways, email marketing is a digital game—wait. You will send a lot of emails in a few days or weeks, so you always need to be patient with the expectation of the results.
However, this does not mean that you should wait in the dark. Constant Contact’s real-time tracking provides you with all the detailed information you need to keep you up-to-date on the pulse of the latest email marketing activities.
Once your users perform these actions, you can track new and lost subscribers, see how many emails are opened, track clicks, and get exact numbers on how many people share your emails.
You can also find all the details about your delivery rate, such as how many emails were bounced or reported as spam.
But you get more than raw numbers. Constant Contact integrates with your favorite CRM software. It provides these detailed breakdowns, including charts, animations, and attractive graphics, which you can easily view directly from the CRM dashboard.
4. Create a dynamic registration form
Email marketing starts by collecting email addresses. This means that you need a reliable and engaging way to attract the attention of users and ask them for information.
Some businesses and websites are downright aggressive and spam in their email collection technology. With Constant Contact, you can create dynamic registration forms that can be triggered based on various actions that users naturally perform on your website.
This allows you to create targeted messages that are only sent to users who perform specific actions, giving you an unobtrusive way to invite new users to your email list.
Instead of annoying pop-up windows attacking every user on your website, you can create a well-positioned registration form that only displays when a user performs a specific action, visits a page, or scrolls down far enough.
Constant Contact’s interface makes it very easy to develop code for attractive registration forms, just copy and paste it on your website.
You can make a targeted message that puts their needs and interests first, and then suggest that they sign up for your email list so that you can help achieve their goals instead of hitting them with generic cookie-cutter messages Every one of your visitors.
5. Design beautiful email templates in minutes
If you have opened an email from a large company in the past few years, you may have noticed how exciting content is included in modern marketing emails.
Emails are now carefully formatted, guiding readers’ attention through clever graphics, careful layout, and attractive fonts. Designing a stylish email template is almost as much as formatting and laying out a website.
But with Constant Contact, you don’t need to be a graphic designer to create attractive email campaigns. Out of the box, Constant Contact comes with a huge catalog with hundreds of attractive templates to choose from.
This editor is impressive on the surface, but there are many things to do behind the scenes. Constant Contact takes care of all the detailed formatting details for you, ensuring that any content you create will display beautifully on all the different devices your users will view on, whether it’s a small phone, a spacious tablet device or Dominate the desktop display.