A complex program used by search engines to retrieve data and process query results. The Google search engine is based on many ranking factors (200+) and various algorithm combinations.
Information used to describe the content of images in web pages in HTML code. Also called: Alt Text
Analytical tools for collecting, analyzing and interpreting website data. Such as Google Analytics
In short, it is the text part of the hyperlink on the webpage, which is an important factor that affects the ranking of webpage search engines. The purpose is for people and search engines to understand the content of web pages or links.
Artificial Intelligence AI
Artificial intelligence is a branch of computer science that attempts to understand the essence of intelligence and produce a new type of intelligent machine that can react in a similar way to human intelligence. Research in this area includes robotics, language recognition, image recognition, Natural language processing and expert systems.
The Google AI system does not follow a set of programming rules and specific algorithms, but a digital brain that constantly learns by itself. Artificial intelligence algorithms can also make and execute decisions without human intervention.
A term used by search engines to describe the weight of recommended websites.
Abbreviation of Business-to-Business. In B2B SEO, the purchase cycle is longer, products and services are more expensive, and the audience is usually professional decision makers.
Abbreviation of Business-to-Consumer. In B2C SEO, the purchase cycle is usually shorter, most products and services are cheaper, the audience is wide, and the average consumer.
Backlinks=InboundLinks are links from other websites to your website. Google is one of the important factors in measuring the popularity and ranking of a website.
A complex computer program that is difficult to understand can observe the input and output of data, but cannot understand its running process. Google’s algorithm is Black Box.
Violation of Google’s webmaster guidelines operating strategy is prone to punishment. Also called Webspam
Bounce Rate Bounce Rate
The percentage of users who left without visiting other pages on the site. The range of bounce rates varies significantly according to industry and market segment. Google explained that although the bounce rate can indicate potential content or website issues, this is not a direct factor affecting ranking.
The keywords that users query include the exact match of your company, brand name or website name and related changes.
A navigation element that helps users determine their position on the website.
Pages that link to 404, such as the website goes offline, the target webpage is deleted without being redirected, the target URL is modified without being redirected, etc. will appear Broken Link
A technique for temporarily storing Web content, such as images, can reduce page load time.
Cached Page Cached Page
A snapshot of the web page displayed when the search engine last crawled the site.
An HTML code element can specify the preferred website URL when multiple URLs have the same or similar content, which can effectively prevent Google from determining duplicate content.
Country code top-level domain. At present, more than 200 countries have assigned top-level domain names according to the ISO3166 country code, for example, China is cn, Japan is jp and so on.
Click Bait Click Bait
The goal is to induce people to click on content, usually through over-commitment or deliberately causing misunderstandings in the headline, so that the webmaster can earn advertising revenue.
CTR click rate
Click-Through Rate The percentage of users clicking natural search results. It is calculated by dividing the total number of natural clicks by the total number of impressions.
It is usually said that certain methods are used on the Web server to display web pages with different contents to the search engine than ordinary browsing users. Most search engines regard this technique as improper behavior, excluding Cloaking websites from being included, or greatly reducing their rankings.
Abbreviation of Content Management System, content management system. A web-based application where people can create, upload and manage website content.
Comment Spam spam
Leave a link in someone else’s blog comment. The content of the comment is meaningless and irrelevant to the topic. Just to put the link in place, I hope to get a free external link, but in the end it is meaningless and even punished by Google.
Content is King
Content is one of the most important factors influencing Google’s ranking. Both Google and users want to see excellent, informative, valuable, credible, and unique content. SEO practitioners often put Content is King in their mouths, which is the recognition of the importance of content. This sentence was first mentioned in an article published by Bill Gates in 1996.
The user completes the required operations on the website, such as completing purchases, adding products to the shopping cart, filling out forms, downloading content, subscribing to emails, watching videos, and so on.
The percentage of website users who complete the required action, calculated by dividing the total number of conversions by the number of clicks.
CRO conversion rate optimization
Conversion Rate Optimization adjusts web page content to increase conversion rate. Some common CRO strategies include testing on website design, images, product prices, CTA and copywriting, etc.
Search engine crawlers crawl the total number of URLs in your website within a certain period of time.
The URL that the search engine robot cannot crawl, and the URL has a status code error.
A program used by search engines to crawl website content, crawlers visit web pages to collect information and add to or update the search engine’s index database.
Cascading Style Sheets, describes how HTML elements such as colors, fonts, etc. appear on the web page, and how to display on different devices.
Customer Journey purchase process
From the potential customer to customer transition process, Awareness> Consideration> Decision> Retention or simply explain See> Think> Do> Care.
There are no pages that link to other pages. The reason for this is because once the user or the crawler reaches this page, they can’t find more new pages, walk into a dead end, and have no room to move forward.
A link to any webpage other than the homepage or a link to the content in the APP.
Google temporarily or permanently deletes websites or web pages from search results and index databases. Webmasters can actively submit applications for De-index, but more often the site is deleted because it violates Google webmaster guidelines.
If your website’s external links contain a large number of low-quality spam external links that may damage the ranking, and because the website is not under your control, you have no right to delete it. You can use Google’s Disavow Tool to tell Google to ignore these links.
The opposite link to the nofollow attribute. In other words, it is a link that can pass weights.
That is, the URL usually ends with .com, .org or .net. For example: www.xxx.com.
Domain Authority domain weight
SEO software company Moz uses a score of 0 to 100 to rate the website to judge the weight of the website and the ability to obtain high rankings. The higher the DA value of the website, the faster the newly released pages can be ranked, and even if there is no external link, they can be ranked on the Google homepage.
A search engine established on September 28, 2008, it was recognized for its great importance to user privacy.
A webpage contains a lot of the same content as other webpages or other pages on the site.
The time elapsed since the user clicked on the search results and then returned to the Google search results page from the website. A short residence time, for example, less than 5 seconds, may indicate that the content of the website is of low quality.
Editing the link, website A actively links to website B, and is required or paid, and simply thinks that B’s content is very good and worth recommending. Also called: Natural Link.
Participation index, a measure of how users interact with web pages and content. mainly includes:
• Bounce rate
Outbound links, also called Outbound Link, give links to other sites from your website.
Featured snippets, for some keyword queries, usually question types, such as who, what, where, when, how, etc. search terms, Google sometimes displays a box above the natural search results to briefly summarize this question Answer. It is usually the top three (mainly the first) natural web content summary, including text, lists, tables or pictures, videos, etc., and web links.
Discoverability, how easy it is for users and search engine spiders to discover website content.
Footer link, a link that appears at the bottom of the website page, usually said Footer
A search engine founded by Larry Page and Sergey Brin in September 1998. Google relies on website content crawling technology and complex algorithm to analyze hyperlink patterns to rank websites, thus completely getting rid of manually edited website directories and becoming the most used search engine in the world.
Google’s official free web analysis program can be used to track user behavior, traffic sources, content performance, and more.
The Google crawler system finds new websites and adds them to its index database.
The hummingbird algorithm officially released by Google in September 2013. The purpose of Hummingbird is to better understand the entire context of the query, that is, semantic search, not just for certain keywords, to provide better results.
Google Panda Algorithm
The Panda Update, an important Google algorithm update, was originally launched in February 2011, and there have been many subsequent updates. Google Panda’s goal is to combat low-value content produced by “Content Farm”, and in 2016 Panda became part of Google’s core ranking algorithm.
Google Penguin Algorithm
The Google Penguin algorithm update was launched in April 2012, followed by a series of updates. Penguin’s goal is to combat over-optimized sites, or sites that overuse certain spam strategies, such as establishing low-quality links, keyword filling, and so on. In 2016 Penguin was included as part of Google’s core algorithm.
Google Pigeon Update
Google Pigeon Update, released on July 24, 2014, is updated for local search queries.
Google’s artificial intelligence algorithm officially launched in October 2015 is the third most important factor influencing rankings today. RankBrain has participated in every search query and influenced ranking.
Its performance is to restrict the traffic and ranking of the new site, but Google officials have never recognized the existence of this system. The sandbox period is usually 3-6 months, according to the specific optimization of each website.
Google Search Console
Google webmaster background monitoring site index errors and site speed.
Google Trends, where you can query the latest search trends to understand the market.
SEO optimizes the gray hat method. Within the scope of the Google webmaster guidelines, the middle area of compliance and violation may be profitable or punished by Google.
Guest blogging, a popular link building strategy, is simply that you contribute to a website, and if it is adopted, you will get an external link.